Job Summary

To execute and manage all content related to marketing and branding of projects.

Key Responsibilities

• Brief and manage creative agencies in the development of advertising and promotional materials, ensuring alignment with brand strategy and project goals.
• Engage and supervise media agencies to effectively implement media campaigns that facilitate the successful launch of projects.
• Oversee the timely delivery of branding and communications materials, adhering to set timelines and standards of quality.
• Act as the main point of coordination between the Sales & Marketing team and other departments, addressing all requirements for branding and marketing materials efficiently.
• Contribute to the development of effective marketing plans and strategies through active participation in group discussions and offering innovative and constructive ideas.
• Manage social media platforms to enhance brand presence and engagement with target audiences.
• Collaborate closely with architects and artist renderers to create visually appealing computer-generated images (CGIs) that accurately represent projects.
• Conduct thorough market research and competitor analysis to inform business decisions and strategies.
• Assist in the development and maintenance of project websites and oversee ongoing social media management.
• Plan, coordinate, and execute marketing and sales events including launches, promotional activities, roadshows, and exhibitions to support sales objectives.
• Manage the application or renewal of necessary licenses and permits, ensuring compliance with regulatory requirements.
• Perform any additional tasks as assigned by management to support the overall objectives of the department.

Qualifications

A Diploma or Degree in a relevant field is essential, preferably in marketing, communications, or a related discipline. Your academic credentials should reflect expertise and knowledge that can be applied to the dynamic landscape of project marketing.

Skills & Abilities

• Meticulous attention to detail, ensuring that all marketing materials meet high standards.
• Proficient in computer applications, with a strong ability to leverage technology for effective marketing solutions.
• Comprehensive knowledge of property marketing, enabling you to understand market trends and consumer behaviours.
• Excellent oral and written communication skills, allowing for effective interactions with stakeholders at all levels.
• Possession of a valid driving license to facilitate site visits and engagements as necessary.
• Robust market data awareness, with the ability to analyse data and leverage insights for strategic decision-making.
• Strong team collaboration skills, fostering a positive and productive working environment.

Expected Minimum Years of Experience

A minimum of 3 years of experience in marketing, preferably within the property sector, is required. Your experience should demonstrate a progressive career trajectory with evidence of contributing to successful marketing initiatives and project launches.