Job Description
Job Title:  Senior Executive - Project Marketing
Posting Start Date:  19/08/2026
Job Description: 

Job Summary

To execute and manage all content related to marketing and branding of projects.

Key Responsibilities

  • To conduct feasibility study, market intelligence research, analyzing demands, trend and pricing
  • Develop and implement comprehensive marketing and strategic sales plans to drive business growth, market penetration, and brand positioning across targeted market segments.

  • Conduct continuous market intelligence and research on property trends, consumer behaviour, competitor activities, and industry developments to support strategic decision-making.

  • Develop, plan, and execute integrated marketing campaigns across different channels to enhance brand visibility, generate leads, and support sales conversion objectives.

  • Plan and conduct sales seminars, product briefings, and training programmes to improve product knowledge, sales effectiveness, and overall team performance.

     

  • Analyze market conditions and customer demand to recommend new product development opportunities and strategic growth areas within the property industry.

  • Monitor and evaluate sales performance against targets and forecasts; identify business challenges and develop effective marketing and sales strategies. 

  • Review operational processes and recommend continuous improvement initiatives to enhance efficiency, customer experience, and business outcomes.

  • Support the development, production, and distribution of marketing collaterals, promotional materials, and branding initiatives.

  • Plan, coordinate, and execute property launches, promotional campaigns, exhibitions, roadshows, and marketing events to drive sales conversion and market visibility.

  • To comply and adhere to all matters pertaining to Quality, Safety & Health and Environment related to the job scope and work place as required by the Company.
  • Any other duties that will be assigned from time to time by the Management.

Qualifications

Degree in Marketing, International Business or relevant field.

Skills & Abilities

  • Attention to detail.
  • Computer literate.
  • Good working knowledge of property marketing. 
  • Proficient in communication (oral and written).
  • Possess a valid driving license.
  • Strong Market Data Awareness.
  • Work well in teams.

Expected Minimum Years of Experience

3 years