Executive - Corporate Branding

Job Summary

Assist in the management and execution of corporate brand campaigns and programs to create awareness for Gamuda Land as well as engage with consumers to build better brand affinity.

Key Responsibilities

1.    Manage the development and execution of corporate brand campaigns which include festive campaigns as well as relevant consumer engagement programs such as lifestyle events and sponsorships of forums/conferences.   

2.    Main liaison with advertising agencies, production house, suppliers, media agencies to develop the creatives and plan strategic media schedules for the said campaigns.

3.    Drive digital brand campaign to improve customers acquisition, engagement rate, brand loyalty and advocacy. 

4.    Drive corporate responsibilities initiatives in line with Gamuda Land’s brand values.

5.    Work with Marketing teams to ensure that the brand CI is adhered to in all project communication materials.

6.    Research and analyse data (impressions, leads, traffic conversion, engagement) and propose effective action plans.  

7.    Go-to person for media related insights. 

8.    Other branding and communication tasks as assigned by supervisors.
 

Qualifications

Degree holder in communications or related fields.
At least 2 years of working experience in brand communications. Must have sufficient experience in developing and launching integrated product or corporate brand campaigns. 
Good command of spoken and written English. Ability to write in Chinese/BM is a bonus.
Understanding of digital marketing and social media management
Possess positive attitude, performance driven, result orientated, team player, able to work under pressure and good interpersonal skills.