Job Summary

The Executive - Events & Partnership, Sales and Marketing is responsible for supporting the planning, execution, and promotion of company events, as well as identifying and cultivating strategic partnerships to drive sales and enhance brand visibility. This role involves assisting with event logistics, managing vendor relationships, coordinating promotional activities, and leveraging partnerships to expand market reach and generate leads. The Executive will work closely with the Sales and Marketing Manager to create impactful experiences, foster valuable collaborations, and contribute directly to revenue growth and brand equity. 

Key Responsibilities

• Assist in the end-to-end planning, coordination, and execution of various company events (e.g., product launches, conferences, webinars, trade shows, customer appreciation events). 

• Manage event logistics, including venue selection, vendor coordination (catering, AV, décor), registration, and on-site support. Ensure events are delivered on time, within budget, and meet quality standards. 

• Identify, research, and evaluate potential strategic partners (e.g., complementary businesses, industry associations, media outlets, influencers) that align with sales and marketing objectives. Assist in negotiating partnership agreements and terms, ensuring mutual benefit and clear deliverables. 

• Cultivate and maintain strong relationships with existing partners, ensuring ongoing engagement and value realization. Assist in developing and managing budgets for events and partnership programs, tracking expenditures and ensuring cost-effectiveness.  

• Work with marketing teams to develop promotional materials and campaigns for events and partnership initiatives. Collaborate with sales teams to integrate event and partnership activities into lead generation and sales conversion strategies. 

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Hospitality, or a related field. 

• Proven experience in event management, partnership development, sales, or marketing roles. 

• Strong understanding of marketing principles and sales processes. 

• Excellent communication, negotiation, and interpersonal skills. 

Skills & Abilities

• Strong organizational skills with meticulous attention to detail in planning and executing events of varying scales. 

• Exceptional ability to build rapport, negotiate effectively, and maintain strong, mutually beneficial relationships with partners and vendors. 

• Excellent verbal and written communication skills, capable of articulating value propositions and engaging diverse audiences. 

• Understanding of how events and partnerships contribute to sales funnels, lead generation, and brand building. 

• Ability to analyze data, measure ROI, and derive actionable insights from event and partnership performance. 

Expected Minimum Years of Experience

3 Years and above in relevant working experience