Job Summary

Responsible for managing and optimizing the company’s Salesforce CRM system, ensuring reliable performance, user support, and data-driven insights to enhance business operations and decision-making.

This Malaysia-based position requires the successful candidate to work according to Australia (Sydney) business hours to support cross-regional collaboration.

Key Responsibilities

• Be an expert in Salesforce domain to administer and maintain the Salesforce CRM system, including data security, custom objects, flows, and automations to ensure efficient day-to-day system performance.
• Responsible for business requirements, functional design, process design (including scenario design, flow mapping, customer journeys), prototyping, configuration, testing, training, defining support procedures.
• Configure and implement integration with Salesforce Core and Marketing Cloud.
• Conduct regular reviews, audits, and performance checks on the CRM platform to uphold data integrity, system stability, and user compliance across departments.
• Perform data imports, exports, backups and cleansing to maintain high-quality data standards.
• Support onboarding by training new users on Salesforce functionalities, best practices, and data entry standards. Develop concise user guides and deliver refresher sessions when needed.
• Build and customize Salesforce applications using Apex, Visualforce, Lightning (e.g., LWC)
• Create and modify controllers, triggers, and extensions
• Develop interactive UIs using Visualforce, JavaScript, jQuery
• Integrate Salesforce with other internal or third‑party systems via SOAP/REST, JSON/XML.
• Hands on design and development of custom solutions using Apex, Visualforce, Lightning Web Components (LWC), and other Salesforce technologies
• Prepare reports, dashboards, and data visualizations to support business insights and strategic decision-making. Demonstrate proficiency in Microsoft Office and Salesforce reporting tools for presentation to senior management.
• Explore and apply AI tools or Salesforce-native automation (e.g. Einstein, Flow, Process Builder) to enhance workflows, reduce manual processes, and improve CRM efficiency.

Qualifications

• Bachelor’s degree in IT or a related field

Skills & Abilities

• Preferred to have experience with PowerBI – ability to create and edit PowerBI dashboards and embed PowerBI into Saleforce system (alternatively if no PowerBI experience, then as a minimum need experience with interactive dashboard systems).
• Preferred experience with Salesforce integration with SAP system.
• Experience with SF automation tools like flows, process builder and workflow rules
• Experience with Sales Cloud and Service Cloud modules.
• Familiarity with REST/SOAP APIs, JSON, XML.
• Front-end skills: JavaScript, jQuery, Lightning frameworks.
• Proficient in Salesforce platform development: Apex, Visualforce, SOQL, unit testing.
• Experience in Data Modelling and Management, API development and External Services Integration.
• Experience in performing Salesforce upgrades and ensuring successful integration
• Exceptional ability to create and maintain salesforce databases

Expected Minimum Years of Experience

• 3 - 5 of experience as a Salesforce consultant (Salesforce experience is highly preferred, alternatively if no Salesforce experience, then as a minimum need experience with CRM systems).